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Bloomingdale School of Music Brand Creative Direction

Bloomingdale School of Music is a cornerstone in the Upper West Side community, providing access to high-quality music education for more than 50 years. The school reflects a vibrant community of people dedicated and passionate about music and the extensive ways it can expand, uplift, and enrich lives.

I set out to rebrand the schools' visual identity so it would match the energy, excitement, and guiding light it brought to the community. The team at BSM trusted me to completely upend their brand and make something magical. Their old branding didn't reflect their focus on early music education, felt dated, and really lacked the creative flair that the school deserved.

Primary Logo and logo system

One of the most common places where BSM's logo will be displayed is on their stage, so I wanted to ensure that this icon looks its best when projected as a single color.

Full Logo

Badge

Original and Rebranded Logo

Original

Rebrand

Brand Guide

Website

The team at CreativeMMS built a branded website, implementing and building on the brand I built. I oversaw the implementation from a branding perspective.

Web/UX Designer: Gina Luttrell

Inspiration and Exploration

I spent some time exploring the brand color palette!

...and some early explorations and mood board bits

Brand Implementation