CHOP Foundation Major Donor Reports
OVERVIEW
Children’s Hospital of Philadelphia recognizes the power of storytelling to engage and inspire donors. Each major donor report, project overview, and funding proposal is crafted as a unique narrative, specifically tailored to the associated project and donor. This approach transforms standard reporting into a captivating and personalized experience.
Due to the sensitive nature of some of these projects, I can't share complete reports, just selected sections.
MY ROLE
Art Director and Designer
TEAM
Copy: Various
Creative Manager: Christine Serio-Shively
Company: Children’s Hospital of Philadelphia, Foundation
OUTCOME
Engaging with donors through follow-up reports necessitates a personalized, high-touch approach. These reports are spreads from various reports going to signature donors. Each one utilizes the CHOP brand and custom photography of actual patients and doctors.
Two reports I designed were directly responsible for bringing in over $12 million in donations.
Pitch Deck
Engaging with donors through pitches and follow-up reports necessitates a personalized, high-touch approach. Here’s an example of a presentation I developed in collaboration with gift officers, writers, and clinicians to share the story of the donor’s contribution.
Illustrated Donor Gift
CHOP wanted to honor a longtime donor on their special birthday by creating an illustrated map highlighting all the buildings named after families throughout the city.
