Kidz at Heart Annual Report

OVERVIEW

Kidz at Heart International is a nonprofit organization dedicated to equipping people to reach and teach kids for Christ within their own culture. Their goal was to maintain a look and feel that reflects the organization’s commitment and credibility while tightening the visuals to make them feel current and engaging.

Our primary goal was to craft a gorgeous digital PDF for their website that could also be easily shared via email. At the same time, since stakeholders would receive printed copies at in-person meetings, we ensured the document looked and read beautifully in print, with no hassle.

MY ROLE

Art Director and Designer

TEAM

Copy: Michelle Romanowski
Agency: Freelance

OUTCOME

Working closely with the organization’s marketing director, we developed a cohesive look and feel for this growing, mission-first annual report under a tight timeline. With no established brand system to build from, we leaned on real photography and thoughtful design to create a report that felt current, credible, and deeply connected to the organization’s work. The final piece energized board members and high-level donors, while strengthening the storytelling around the mission and its impact.