ABS’s President’s Gathering
OVERVIEW
The Presidents Gathering is the most important event on ABS’s calendar. As a signature annual event for its longest-tenured and most prestigious donors, it is as much about stewardship and relationships as it is about anything announced on stage. The brand problem: the event needed to feel distinct, elevated, and worth the trip — without drifting so far from ABS’s parent brand that attendees wondered whose event they were at.
MY ROLE
Brand and Digital Designer
TEAM
Strategy: Rebecca Richman
Copy: Laura Chan & Hannah DeMarco
Print Design: Robert Giorgio & Jordan Grove
Company: American Bible Society
OUTCOME
I developed the brand identity and digital presence for Presidents’ Gathering, a principal-level donor event at American Bible Society designed to feel welcoming, modern, and faith-centered. Working closely with event and development teams, I aligned the visual identity and collateral with the goals of a high-touch principal donor experience. The work included an event logo, a landing page, and invitations that created a cohesive experience from first impression through event participation.
The visual system balanced warmth and clarity, giving the event its own recognizable identity while keeping information easy to navigate across print and digital touchpoints.
This project won a Hermes Creative Award in 2019 in the Print Media, Integrated Marketing, and Event Marketing categories, reinforcing its strength as both a branding and campaign execution piece.
Digital Brochure Microsite
The majority of the guests would be traveling out of town and/or are high-impact individuals; the team didn’t want to keep all the information in an invite or a pamphlet that guests might forget to pack or leave at the hotel when they went off-site. ABS opted to create a digital brochure/microsite accessible anywhere.
