A brochure with the title 'Pray with Us' shows a young girl with her hands in prayer. It is from the President's Gathering, hosted by the American Bible Society.

ABS’s President’s Gathering

OVERVIEW

The Presidents Gathering is the most important event on ABS’s calendar. As a signature annual event for its longest-tenured and most prestigious donors, it is as much about stewardship and relationships as it is about anything announced on stage. The brand problem: the event needed to feel distinct, elevated, and worth the trip — without drifting so far from ABS’s parent brand that attendees wondered whose event they were at.

MY ROLE

Brand and Digital Designer

TEAM

Strategy: Rebecca Richman
Copy: Laura Chan & Hannah DeMarco
Print Design: Robert Giorgio & Jordan Grove
Company: American Bible Society

OUTCOME

I developed the brand identity and digital presence for Presidents’ Gathering, a principal-level donor event at American Bible Society designed to feel welcoming, modern, and faith-centered. Working closely with event and development teams, I aligned the visual identity and collateral with the goals of a high-touch principal donor experience. The work included an event logo, a landing page, and invitations that created a cohesive experience from first impression through event participation.

The visual system balanced warmth and clarity, giving the event its own recognizable identity while keeping information easy to navigate across print and digital touchpoints.

This project won a Hermes Creative Award in 2019 in the Print Media, Integrated Marketing, and Event Marketing categories, reinforcing its strength as both a branding and campaign execution piece.

Logo for the 2019 American Bible Society President's Gathering—a stylized g, surrounded by decorative leaves, in gold and navy blue on a white background.
Logo for President's Gathering 2019 with a decorative emblem and text.
Logo for President's Gathering 2019 with a decorative emblem
Tri-fold invitation for the President's Gathering event from April 4-6, 2019, hosted by President and Mrs. Roy Peterson at The Logan, Philadelphia, Pennsylvania, with details and contact information on the inside panels.
Brochures for the American Bible Society's 2019 President's Gathering, including a flyer and a card with an image of an African woman in a headscarf.
Brochure showing a child praying with hands covering mouth, titled 'Pray with Us', from the President's Gathering by the American Bible Society, 2019.
A two-page magazine spread featuring a man sitting on a bench on the right page, and a smiling young girl holding an open book on the left page, with the overlay text 'so that all'.

Digital Brochure Microsite

The majority of the guests would be traveling out of town and/or are high-impact individuals; the team didn’t want to keep all the information in an invite or a pamphlet that guests might forget to pack or leave at the hotel when they went off-site. ABS opted to create a digital brochure/microsite accessible anywhere.

A man in a pink shirt smiling and holding a book, standing in front of a wooden fence with a thatched roof. Overlaid text reads 'So that all may Hear, Engage & Heal.' It is a mockup of the digital program guide for the presidents gathering
Event schedule for a weekend gathering, featuring a stage with a performer, a detailed timetable of activities from Thursday to Sunday, and photos and biographies of special guests including Amy Grant, Lee Strobel, Matt Maher, Laurel Bunker, and Dr. Curt Thompson.
A rooftop terrace with seating area and fire pit during sunset, with a city skyline in the background.
A city street lined with trees decorated with string lights during autumn, with brick buildings on either side and a clear sky overhead.