Two circular bar coasters for Tannery Run Brew Works on a wooden surface, one featuring a dragon design and the other displaying the brewery's logo with a flowing water image and hops, with scattered barley grains and green hop flowers around.

Tannery Run Brew Works

OVERVIEW

Tannery Run Brew Works is an independent microbrewery in Ambler, PA, with a unique commitment that goes beyond its tasty brews. They needed to develop a brand that spoke to their unique, “conversational” brewing style, commitment to quality, and focus on community and the environment.

This branding project had two distinct challenges. Firstly, it involved incorporating the concept of "splatch" brewing, which focuses on brewing two unique beers from a single mash. Additionally, a small river runs through the brewery's property, a critical part of their story that had to be incorporated into the logo.

MY ROLE

Designer and Art Director

TEAM

Strategy: Ben Ledoni
Copy: Jen Cohen Crompton
Agency: CreativeMMS

OUTCOME

The company has continually grown and built quite a following around its double-dragon mascot, clean typography, and approachable brand. They have taken implementation into their own hands, and thanks to the stewardship of myself and the agency team, they have become a community staple with strong brand recognition.

Within the category, the mark has become distinctive enough to be recognized on a crowded can shelf — which, for an independent microbrewery, is the real measure.

Logo for Tannery Run Brew Works featuring a stylized dragon in green, blue, and orange intertwined with barley and hop illustrations, with text indicating it's handcrafted in Amblar since 19002.
Collection of nine different logo designs for Tannery Run Brew Works, featuring a stylized seahorse surrounded by a wreath, with text variations on dark and light backgrounds, some including additional design elements like beans and 'AMBLER 19002'.
Digital design mockup of a webpage for Tannery Run Brew Works featuring a logo with a stylized horse head, a large headline, subhead, a background photo of wheat, and sections for brand colors, logo usage guide, and a headline.
A circular decorative wall piece with a stylized split dragon design, in gold and black. Shadows of leaves and branches cast on the wall behind it.
Three cans of Red Dragon American IPA beer with water droplets, featuring blue, red, and white labels and the centering can showing the product name 'Double Dragon.'
A flight of four small glasses of different beers on a wooden paddle, accompanied by a large glass of water on a coaster, placed on a wooden bar counter.
A man with glasses and a beard smiling and holding a can of beer at an outdoor event under a blue canopy.
Shelf of Tannery Run beer cans with decorative mural background of a fantasy castle scene.
A person with a silver bracelet and painted nails holding a pencil, writing on a quiz sheet at a wooden table. Three beverages are on the table: an amber beer in a glass, a green bottle of beer, and a glass of water.
Close-up of three beverages on a wooden surface: a dark red wine in a flute glass, an orange-hued spirit in a glass labeled 'Boardroom Spirits' with lemon slices, and a yellow cocktail in a tall glass with red text 'Tannery Run Brew Works'.
A man with a beard and mustache, wearing an orange knit beanie and a plaid shirt over a pink T-shirt, is smiling and holding a glass of in his right hand. He is standing indoors near a brick wall and behind him are shelves with bottles, a computer monitor, and other items.
Group of people raising glasses in a toast at a restaurant table.