Pauline Nader’s Urban Flower Farm Branding
OVERVIEW
Pauline Nader's urban flower farm is situated in the Roxborough neighborhood of Philadelphia. They offer fresh-cut flower bunches composed of a variety of native and wildflowers, resulting in stunning arrangements. The owner, Meg, wanted a logo suitable for use on tags, signage, and a farm sign crafted by a local artisan.
MY ROLE
Logo Designer
OUTCOME
During the discovery phase, the terms "local" and "new retro" were frequently mentioned. As a result, my initial design concepts incorporated a modern, hand-drawn style with a vintage touch.