The “Patient Insider” product showcases the journey of an individual’s chronic condition in a visually captivating and thoughtfully designed way. As the lead of the project, I worked alongside the copy and engagement teams to ensure the successful execution of this product. Our aim was to create a replicable and partially templatized project, which could be used to create influencer feature landing pages quickly while maintaining consistency with the patient insider brand’s visual identity.
The branding for Patient Insider is intentionally distinct from the usual style and visual language of Health Union. The goal is to make readers feel like they are experiencing something unique and special, while also indicating to clients that this is a one-of-a-kind service that they have invested in.
Team: Stevie Clark (Designer) Emily Lux (content)