Previous to this portal no online resource was available for signature donors to stay informed during ABS's largest single fundraising campaign. Although the information was available, it could only be accessed through a representative and an internal CRM. We realized that this needed to change.
Meeting the user where they are
As most of the donors in this small pool were middle-aged and older, high-powered, busy individuals, and likely not tech-savvy, we focused on a mobile-friendly design with clear data representation and easy-to-find information without compromising the desktop experience. The clean and straightforward brand for this campaign worked in our favor.
Our MVP focused on a conversational tone, simple design, listed transactions, and updating contact information. This served both us and the donors well, as we could ensure that their personal information was updated, their contributions were accurately reflected, and they knew who their advisor was.