Major Donor
Portal Prototype
OVERVIEW
Led the end-to-end design of a net-new major-donor portal prototype for American Bible Society — the organization’s first major donor portal, developed during the capital campaign behind the Faith & Liberty Discovery Center. Owned user flow, content design, IA, every page in the portal, and the visual system. Partnered with leadership, gift officers, copy, and IT.
MY ROLE
Product Designer
TEAM
Creative Manager: Tom Mathew
Copy: Laura Chan
Company: American Bible Society
OUTCOME
Partnering with leadership, gift officers, and copy, I focused on balancing donor-friendly storytelling with the practical needs of internal teams that rely on accurate, up-to-date records.
The portal made it easier for donors to self-serve and stay engaged asynchronously, while helping staff maintain better data hygiene and spend less time chasing down basic updates.
Gift officers and the data team were "overwhelmingly relieved" by the prototype — for the first time, donor records could stay current without manual follow-up, and staff could stop chasing address changes, contact updates, and giving history requests one at a time.
Our MVP focused on a conversational tone, a simple design, transaction listings, and contact information updates. This would serve both donors and ABS well, as we could ensure that their personal information was up to date, their contributions were accurately reflected, and they knew who their advisor was.
We noted that some donors wanted a more personal touch, so we added a section featuring recent updates and campaign stories. In the future, we plan to include stories about the individual campaigns donors supported.
A place where donors could update their personal information is a key feature of this concept. It was a major win for internal stakeholders.
It was very important for this to be mobile-forward.
As many donors in this small pool were busy middle-aged and older individuals who were likely not tech-savvy, we focused on a mobile-friendly design that provides clear data representation and easy-to-find information without compromising the desktop experience.
As with all projects I like to start with sketches on paper for rapid layout and ideation, this one was no different.